subjective taco

The same words, but rearranged differently. Then grilled.

Archive for the month “March, 2013”

Reflections

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Penny Arcade gets it.

I think the most important things I’ve learned from the course, I’ve learned about Twitter.

Twitter is an intimidating beast. On the one hand, there’s an immense amount of data being processed and syndicated every moment of every day, from celebrities, news outlets, individuals, and more. On the other hand, an individual’s contribution is limited to 140 characters. Without an understanding of what Twitter is, it seems like it would be difficult to be heard, let alone make an impact.

On Twitter, users are given 160 characters to describe themselves, and that’s it. Unlike Facebook, a user is defined by the conversations they engage in, not what they decide to post about themselves in their “About Me” section. Unless you know how to actively engage other users, people will know nothing about you, and they won’t be inclined to care. Twitter isn’t a network of people, it’s a network of conversations. People don’t search for other people on Twitter, they search for topics of interest (at least, if they want to participate in a conversation).

HootSuite and TweetDeck have been instrumental in helping me get involved in (and making sense of) all the data. WIth the rare exception, no one is going to make a splash on Twitter the day after they sign up. Knowing how to navigate through the conversation and understand what people care about is crucial to knowing how to engage with others meaningfully.

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Let’s Get This Horse to Pull

“I was a talking horse before it was cool.” – Mr. Ed

I’ve decided, as you know, to do a PR strategy for WestCoast Entertainment’s “Best of Broadway” series of productions. I’m wild about this project, due in no small part that it involves a talking horse. But I’m already getting ahead of myself.

I’m going to develop a PR strategy aimed at college students from Gonzaga, Whitworth, and to a certain extent, Eastern Washington. The student rush tickets are already a huge boon to our cause, but I had a few ideas for generating buzz for the show beyond that.

The horse from WarHorse should have his own Twitter account and Facebook page. I have a feeling the Facebook presence will take a little longer to catch on, but if we can get this horse to say some very clever things, people will notice.

Additionally, WCE could leverage more than one of the many, many arts and culture blogs in Spokane, not to mention print publications. The Inlander should be on the top of WCEs publications to approach due to their high circulation among members of our target demographic. Student papers such as the Whitworthian would love to have behind-the-scenes looks at many of the upcoming productions.

If the horse ends up being incredibly popular, I could see him being an asset for the rest of the season. Different strategies may be required to reach other demographics, but I think this will be a clever way to generate some interest on campus. What do you think?

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